Drift
Conversational marketing and sales platform with AI chatbots, live chat, meeting scheduling, and buyer intent signals for B2B revenue teams.
Overview
Drift (now part of Salesloft) is a conversational marketing and sales platform that uses AI chatbots to engage website visitors, qualify leads, and book meetings in real time. It pioneered the concept of conversational marketing, replacing static forms with intelligent chat experiences.
The platform combines AI chatbots, live chat, meeting scheduling, email playbooks, and buyer intent signals. The AI learns from conversation patterns to improve lead qualification accuracy and can hand off high-value prospects to sales reps seamlessly.
Drift is best suited for B2B companies with dedicated sales teams that want to convert more website traffic into qualified pipeline. It integrates with Salesforce, HubSpot, Marketo, and other major CRM and marketing platforms.
Pricing
- Chat-only capabilities, AI chatbots, live chat, meeting scheduling, and basic analytics
- Everything in Premium plus email playbooks, buyer intent signals, and advanced routing
- Full platform access, custom AI training, dedicated support, and advanced integrations. Annual contracts required
- No monthly billing option
- Per-user costs around $80/user/month on top of platform fee