IFTTT

Freemium

Automation platform that connects 800+ apps and services with simple if-this-then-that rules, multi-action applets, and conditional logic for workflows.

4.1
out of 5.0 · 300+ reviews
Category Productivity
Platform WebiOSAndroid
Website ifttt.com

Overview

IFTTT (If This Then That) is an automation platform that connects over 800 apps, services, and smart devices using simple conditional rules called applets. It enables users to create automated workflows between services that don't natively integrate with each other.

The platform supports both simple one-trigger-one-action automations and complex multi-step workflows with conditional logic via JavaScript filter code. Use cases range from smart home automation to social media cross-posting to business workflow optimization.

IFTTT is ideal for individuals automating personal tasks, smart home enthusiasts, social media managers, and small businesses that need to connect disparate tools without custom development.

Pricing

Free
$0 /mo
  • 2 active applets with standard polling speed and access to 800+ connected services
Pro
$3 /mo
  • 20 applets, multi-action support (one trigger executes multiple actions), JavaScript filter code, and faster polling
Pro+
$14 /mo
  • Unlimited applets, multiple accounts per service, fastest polling, queries for pulling additional data, and priority support. Annual plans save 10–20%

Pros & Cons

Pros

800+ connected services is the largest integration library of any automation platform
Simple interface makes basic automations accessible to completely non-technical users
Free tier with 2 applets provides genuine value for simple personal automation
Multi-action applets on Pro create powerful workflows from a single trigger
JavaScript filter code enables conditional logic for sophisticated automation rules

Cons

Free tier limited to just 2 applets which is barely enough to evaluate the platform
Polling intervals mean automations aren't truly real-time — delays can be minutes
Pro+ at $14.99/month is expensive compared to alternatives like Zapier's lower tiers
Complex multi-step workflows are harder to build than in Zapier or Make
Debugging failed automations provides minimal insight into what went wrong

Reviews