Clay
by Clay
PaidAI-powered GTM data enrichment and outbound automation platform that pulls from 100+ data providers to build targeted lead lists and automate personalized outreach.
Overview
Clay is an AI-powered go-to-market platform that lets sales and marketing teams build enriched lead lists by pulling data from over 100 providers through a single interface. Instead of juggling separate subscriptions to ZoomInfo, Apollo, and Clearbit, Clay aggregates all major enrichment sources into a spreadsheet-like workspace where AI agents can research prospects, score leads, and draft personalized outreach.
The platform's AI capabilities include Claygent — an AI research agent that browses the web to find specific information about prospects that structured databases miss. Teams can build multi-step workflows that automatically enrich contacts, filter by intent signals, write personalized emails with AI, and push qualified leads directly to CRM and email tools.
Clay is best suited for B2B sales teams, growth marketers, and revenue operations professionals running outbound campaigns at scale. Its March 2026 pricing overhaul dropped data marketplace costs by 50–90% and split credits into Data Credits and Actions, making it more accessible — though the learning curve for building complex workflows remains steep.
Pricing
- Phone number enrichment, job change and signal tracking, email campaign integrations (Instantly, Smartlead, Lemlist), tables up to 50,000 rows
- 6,000 Data Credits + 40,000 Actions
- CRM sync, HTTP APIs, Web Intent data
- The most popular plan for scaling teams
- Unlimited seats, dedicated support, SSO, and advanced security
- Median enterprise contract ~$30,400/year based on third-party benchmarks. Note: March 2026 pricing update split credits into Data Credits (for enrichment) and Actions (for platform usage)
- Data marketplace costs dropped 50–90%