Brandwatch

Brandwatch is an enterprise-grade AI-powered social listening and consumer intelligence platform. Acquired by Cision in 2021, it combines deep social media monitoring with advanced analytics to help brands understand what people are saying about them, their competitors, and their industry across the entire internet.

The platform monitors over 100 million online sources — including social media, news sites, blogs, forums, and review sites — in real time. Its AI engine, Iris, automatically surfaces trends, detects sentiment shifts, identifies emerging crises, and segments audiences. You can track brand mentions, analyze competitor strategies, measure campaign performance, and discover consumer insights at scale.

Brandwatch also includes a social media management suite (formerly Falcon.io) for publishing, scheduling, and engaging across channels. The combined platform lets you listen, analyze, and act from one place. Its dashboards are highly customizable, with drag-and-drop widgets, automated reports, and real-time alerts.

This is not a tool for small businesses or solopreneurs — it's built for marketing teams, PR departments, agencies, and research firms that need deep, reliable data at enterprise scale.